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Videos, Blogs, Case Studies, White Papers, Client Testimonials, and a wealth of practical tools you can use to grow your business.
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In his breakthrough new book, Intended Consequences, Marc Emmer balances the tension between optimizing results today while preparing to seize the opportunities ahead.
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Marc Emmer is sought after as an author, consultant, speaker and expert in strategic planning, profit improvement and client satisfaction.
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The Long Tail Strategy
by Marc Emmer - President - Optimize Inc.
They taught us in business school to be attentive to the Pareto principle; also known as the 80/20 rule. Pareto states that 80% of outcomes are a result of 20% of causes, or more commonly in business, that 20% of customers drive 80% of volume. Larger competitors are governed by Pareto, and spend significant time, [...]
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