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In his breakthrough new book, Intended Consequences, Marc Emmer balances the tension between optimizing results today while preparing to seize the opportunities ahead.
Marc Emmer is sought after as an author, consultant, speaker and expert in strategy and strategic planning.
Intended Consequences
No Strategic Plan Survives its Collision with Reality
by Marc Emmer - President - Optimize Inc.

As a strategic planning practitioner I have heard every conceivable rationalization about why strategic planning is a bad idea. It takes too long; the world is too volatile, my people can’t think strategically. Yet study after study (including the annual Bain Top 10 survey) consistently suggest that strategic planning provides amongst the greatest ROI of […]
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