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	<title>Intended Consequences</title>
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	<link>http://optimizeinc.net/icblog</link>
	<description>The Business and Strategy Blog with a Purpose</description>
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		<title>A Higher Calling</title>
		<link>http://optimizeinc.net/icblog/2010/07/27/a-higher-calling/</link>
		<comments>http://optimizeinc.net/icblog/2010/07/27/a-higher-calling/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 19:08:47 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[$40 Million]]></category>
		<category><![CDATA[achieve a higher purpose]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[allegations]]></category>
		<category><![CDATA[Alps]]></category>
		<category><![CDATA[Amgen]]></category>
		<category><![CDATA[better chance]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cancer initiatives]]></category>
		<category><![CDATA[CEO's]]></category>
		<category><![CDATA[champion]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[complete]]></category>
		<category><![CDATA[conceived]]></category>
		<category><![CDATA[connected]]></category>
		<category><![CDATA[connects]]></category>
		<category><![CDATA[deliver a purpose]]></category>
		<category><![CDATA[delivering product]]></category>
		<category><![CDATA[determination to succeed]]></category>
		<category><![CDATA[diseases]]></category>
		<category><![CDATA[dramatic climbs]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[failure is not an option]]></category>
		<category><![CDATA[feel and touch]]></category>
		<category><![CDATA[fight for a cure]]></category>
		<category><![CDATA[for-profit]]></category>
		<category><![CDATA[fund]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[greater good]]></category>
		<category><![CDATA[greatest]]></category>
		<category><![CDATA[gritty performance]]></category>
		<category><![CDATA[growing quickly]]></category>
		<category><![CDATA[ideology]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[Lance Armstrong Foundation]]></category>
		<category><![CDATA[Lance Armstrong's]]></category>
		<category><![CDATA[learned]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lifetime]]></category>
		<category><![CDATA[Livestrong]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[Merci Lance]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[overshadowed]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[powerful imagery]]></category>
		<category><![CDATA[providing vision]]></category>
		<category><![CDATA[Pyrenees]]></category>
		<category><![CDATA[race against cancer]]></category>
		<category><![CDATA[raises]]></category>
		<category><![CDATA[resonates]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[responsible]]></category>
		<category><![CDATA[serve]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[social consciousness]]></category>
		<category><![CDATA[something bigger than they are]]></category>
		<category><![CDATA[sonsuming commitment]]></category>
		<category><![CDATA[sports achievement]]></category>
		<category><![CDATA[support our mission]]></category>
		<category><![CDATA[supported]]></category>
		<category><![CDATA[tangible outcomes]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tour de France]]></category>
		<category><![CDATA[trivialize]]></category>
		<category><![CDATA[ultimate social enterprise]]></category>
		<category><![CDATA[unbridled commitment]]></category>
		<category><![CDATA[values]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=248</guid>
		<description><![CDATA[As the Tour de France came to an end in Paris last week, Lance Armstrong’s gritty performance was overshadowed by allegations of doping during his remarkable 7 year run as champion.  The Tour is itself a test of character; a 3100 mile trek across the Alps and Pyrenees, amongst the wind, rain, crashes and dramatic [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/07/27/a-higher-calling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotional Decisions</title>
		<link>http://optimizeinc.net/icblog/2010/07/23/emotional-decisions/</link>
		<comments>http://optimizeinc.net/icblog/2010/07/23/emotional-decisions/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 19:42:04 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[acceptance]]></category>
		<category><![CDATA[advantage]]></category>
		<category><![CDATA[age]]></category>
		<category><![CDATA[aggressors]]></category>
		<category><![CDATA[AIG]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[appropriate]]></category>
		<category><![CDATA[Bear Sterns]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[bottom will fall out]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[bubble bursts]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[capacity]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[comfortable]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[counter strategy]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[deficits]]></category>
		<category><![CDATA[dispensing]]></category>
		<category><![CDATA[dollar]]></category>
		<category><![CDATA[dot.com]]></category>
		<category><![CDATA[dreaded double dip]]></category>
		<category><![CDATA[driven]]></category>
		<category><![CDATA[economists]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[economy grows]]></category>
		<category><![CDATA[economy swell]]></category>
		<category><![CDATA[elements]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[Enron/Worldcom]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Euro]]></category>
		<category><![CDATA[evidence]]></category>
		<category><![CDATA[expanding]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[factories]]></category>
		<category><![CDATA[fat]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[foreign currencies]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[good news]]></category>
		<category><![CDATA[greater than love]]></category>
		<category><![CDATA[growing]]></category>
		<category><![CDATA[happy]]></category>
		<category><![CDATA[historically]]></category>
		<category><![CDATA[hockey stick]]></category>
		<category><![CDATA[in play]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[individual choices]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[investment advice]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[le]]></category>
		<category><![CDATA[Lehman Bros]]></category>
		<category><![CDATA[liquidity crisis]]></category>
		<category><![CDATA[low risk investments]]></category>
		<category><![CDATA[magnitude of emotions]]></category>
		<category><![CDATA[manipulated a market]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[market forces]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mediocre]]></category>
		<category><![CDATA[Michael Milken]]></category>
		<category><![CDATA[modest recovery]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[months]]></category>
		<category><![CDATA[motivator]]></category>
		<category><![CDATA[muni's]]></category>
		<category><![CDATA[new product]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[out of fear]]></category>
		<category><![CDATA[overreaction]]></category>
		<category><![CDATA[passive]]></category>
		<category><![CDATA[path]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[pessimism]]></category>
		<category><![CDATA[petrified]]></category>
		<category><![CDATA[powerful emotion]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[prediction]]></category>
		<category><![CDATA[proceded]]></category>
		<category><![CDATA[proof positive]]></category>
		<category><![CDATA[prosperity]]></category>
		<category><![CDATA[reaction]]></category>
		<category><![CDATA[read]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[reinforces]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Savings and Loan Crisis]]></category>
		<category><![CDATA[scandal]]></category>
		<category><![CDATA[sectors]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[sheer will]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[sound bities]]></category>
		<category><![CDATA[spasm]]></category>
		<category><![CDATA[stagnation]]></category>
		<category><![CDATA[status quo]]></category>
		<category><![CDATA[stay on course]]></category>
		<category><![CDATA[stock market]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[suggesting]]></category>
		<category><![CDATA[thriving]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[U.S. recessions]]></category>
		<category><![CDATA[uncertain]]></category>
		<category><![CDATA[universe]]></category>
		<category><![CDATA[vel of risk]]></category>
		<category><![CDATA[weakness]]></category>
		<category><![CDATA[willing to accept]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=244</guid>
		<description><![CDATA[Here we go again. Suddenly, people are fleeing the stock market for the safety of muni’s and other low risk investments. The U.S. dollar is strong only because of the weakness of the Euro and other foreign currencies supported by extraordinary deficits.  Emerging markets such as China, India and Singapore are the only ones growing [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/07/23/emotional-decisions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You are Not Alone</title>
		<link>http://optimizeinc.net/icblog/2010/07/14/you-are-not-alone/</link>
		<comments>http://optimizeinc.net/icblog/2010/07/14/you-are-not-alone/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 19:00:12 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[aggravation]]></category>
		<category><![CDATA[best of luck]]></category>
		<category><![CDATA[bureaucracy]]></category>
		<category><![CDATA[business requirements]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[challenging]]></category>
		<category><![CDATA[clouded]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[confusing]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[despair]]></category>
		<category><![CDATA[divergent objectives]]></category>
		<category><![CDATA[dysfunctional]]></category>
		<category><![CDATA[educate]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[find harmony]]></category>
		<category><![CDATA[find solutions]]></category>
		<category><![CDATA[for-profit]]></category>
		<category><![CDATA[function of structure]]></category>
		<category><![CDATA[functional departments]]></category>
		<category><![CDATA[group]]></category>
		<category><![CDATA[human capital]]></category>
		<category><![CDATA[importance]]></category>
		<category><![CDATA[incumbent]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[long term]]></category>
		<category><![CDATA[making difficult decisions]]></category>
		<category><![CDATA[managerial courage]]></category>
		<category><![CDATA[manifests]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[melancholy]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[natural order of things]]></category>
		<category><![CDATA[next position]]></category>
		<category><![CDATA[non-profit organization]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[organizational priorities]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[own paradigm]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[perfect system]]></category>
		<category><![CDATA[perfect systems]]></category>
		<category><![CDATA[play nice]]></category>
		<category><![CDATA[precesses]]></category>
		<category><![CDATA[procedures]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[receivables]]></category>
		<category><![CDATA[recognizes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales team]]></category>
		<category><![CDATA[short term]]></category>
		<category><![CDATA[silo mentality]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[structural dysfunction]]></category>
		<category><![CDATA[tradeoff]]></category>
		<category><![CDATA[U.S. corpotation]]></category>
		<category><![CDATA[upbeat]]></category>
		<category><![CDATA[wish]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=240</guid>
		<description><![CDATA[I have the opportunity to work with hundreds of executives every year.  I hear it all, from the upbeat to the melancholy. Quite regularly I hear a group whine: why don’t we do have controls for this, or why don’t we have a strategy for that.
The reality is that organizations on their face are dysfunctional.  [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/07/14/you-are-not-alone/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Giving it Away</title>
		<link>http://optimizeinc.net/icblog/2010/07/07/giving-it-away/</link>
		<comments>http://optimizeinc.net/icblog/2010/07/07/giving-it-away/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:00:28 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[1980s]]></category>
		<category><![CDATA[accountable]]></category>
		<category><![CDATA[acumen]]></category>
		<category><![CDATA[advocating]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clandestine]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[coaches]]></category>
		<category><![CDATA[commited]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[cost structure]]></category>
		<category><![CDATA[court]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[detail]]></category>
		<category><![CDATA[detailed information]]></category>
		<category><![CDATA[digestible format]]></category>
		<category><![CDATA[dishing]]></category>
		<category><![CDATA[dribble the ball]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[emulate it]]></category>
		<category><![CDATA[execute]]></category>
		<category><![CDATA[exhibit]]></category>
		<category><![CDATA[extraordinary]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fondly]]></category>
		<category><![CDATA[formation of strategy]]></category>
		<category><![CDATA[gave away]]></category>
		<category><![CDATA[greater]]></category>
		<category><![CDATA[hands of competitors]]></category>
		<category><![CDATA[hook shot]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[incremental value]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[initiatives]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[irony]]></category>
		<category><![CDATA[Kareem Abdul-Jabbar]]></category>
		<category><![CDATA[Lakers]]></category>
		<category><![CDATA[level of quality]]></category>
		<category><![CDATA[likelihood]]></category>
		<category><![CDATA[likely to achieve]]></category>
		<category><![CDATA[Magic Johnson]]></category>
		<category><![CDATA[manifesto]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[objections]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[opened may doors]]></category>
		<category><![CDATA[opponents]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[outweighs the risks]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[provides value]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[publish]]></category>
		<category><![CDATA[radio commentators]]></category>
		<category><![CDATA[realize your objectives]]></category>
		<category><![CDATA[rigor]]></category>
		<category><![CDATA[secrets]]></category>
		<category><![CDATA[specifications]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[suggesting]]></category>
		<category><![CDATA[superior execution]]></category>
		<category><![CDATA[superior results]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[thriving]]></category>
		<category><![CDATA[tight lipped]]></category>
		<category><![CDATA[time after time]]></category>
		<category><![CDATA[vendors]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[your team]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=236</guid>
		<description><![CDATA[The publication of my first book, “Intended Consequences” has opened many doors for me.  The book is a manifesto on strategic planning and explains in some detail “how to” go about the formation of strategy. In effect, I gave away all my secrets for a mere $17.95, and our business is thriving.
I often hear objections [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/07/07/giving-it-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Platform</title>
		<link>http://optimizeinc.net/icblog/2010/06/29/the-platform/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/29/the-platform/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:26:04 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple store]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[DirecTV]]></category>
		<category><![CDATA[Disneyland]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[game changer]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[insurance broker]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[investment advisor]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[Mickey Mouse]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MS Office]]></category>
		<category><![CDATA[office productivity market]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[platform change]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[product innovator]]></category>
		<category><![CDATA[service delivery]]></category>
		<category><![CDATA[spell check]]></category>
		<category><![CDATA[strategic advantage]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[Vista]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=230</guid>
		<description><![CDATA[At the risk of carrying on ad nauseam about iEverthing, iPad is sold out for weeks just about everywhere. I went into a packed Apple store this week looking for one and felt like I was in an electronic Disneyland except Mickey Mouse was a 20 something with bad hair. I also took note that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has Green Gone Mainstream?</title>
		<link>http://optimizeinc.net/icblog/2010/06/22/has-green-gone-mainstream/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/22/has-green-gone-mainstream/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 19:00:46 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[2015]]></category>
		<category><![CDATA[alternative energy]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[avalanche of change]]></category>
		<category><![CDATA[believe]]></category>
		<category><![CDATA[bully pulpit]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[Cash for Clunkers]]></category>
		<category><![CDATA[charging station]]></category>
		<category><![CDATA[charging stations]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[cost of electricity]]></category>
		<category><![CDATA[crossroads]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[drive consumption]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[emerge]]></category>
		<category><![CDATA[environmental movement]]></category>
		<category><![CDATA[environmentally sensitive products]]></category>
		<category><![CDATA[expensive]]></category>
		<category><![CDATA[Fortune 500 companies]]></category>
		<category><![CDATA[fossil fuels]]></category>
		<category><![CDATA[gambit]]></category>
		<category><![CDATA[gas prices slumped]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green movement]]></category>
		<category><![CDATA[green products]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[hybrid vechicles]]></category>
		<category><![CDATA[idealogs]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[intuitively]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[leading companies]]></category>
		<category><![CDATA[low emission vechicles]]></category>
		<category><![CDATA[make a difference]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[million]]></category>
		<category><![CDATA[most economically viable energy sources]]></category>
		<category><![CDATA[oil prices]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[options]]></category>
		<category><![CDATA[preserve the planet]]></category>
		<category><![CDATA[price premium]]></category>
		<category><![CDATA[Prius]]></category>
		<category><![CDATA[quest to survive]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[sacrifice convenience]]></category>
		<category><![CDATA[solor power]]></category>
		<category><![CDATA[specific energy saving initiatives]]></category>
		<category><![CDATA[state of California]]></category>
		<category><![CDATA[technology advances]]></category>
		<category><![CDATA[time for talk]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[tradeofs]]></category>
		<category><![CDATA[traditional energy sources]]></category>
		<category><![CDATA[upped the ante]]></category>
		<category><![CDATA[wind]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=226</guid>
		<description><![CDATA[Back in 2008, there was a waiting list to buy a new Toyota Prius. As oil prices surged, hybrid vehicles exploded on the scene. In the first half of 2009, the economy and gas prices slumped, and “Cash for Clunkers” drove automobile demand. Prius sales fell off a cliff (declining by 45%).
For years, idealogs have [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/06/22/has-green-gone-mainstream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No Soup For You!</title>
		<link>http://optimizeinc.net/icblog/2010/06/15/no-soup-for-you/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/15/no-soup-for-you/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 19:36:33 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[added features]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business consultant]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[business sensibilities]]></category>
		<category><![CDATA[calendars]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[compelling recipe]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[conditioned to expect]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[creating]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Delta]]></category>
		<category><![CDATA[despair.com]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[differentiating strategies]]></category>
		<category><![CDATA[disrupters]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[entirely counter]]></category>
		<category><![CDATA[Executive Coaching]]></category>
		<category><![CDATA[exploded]]></category>
		<category><![CDATA[free baggage]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[George]]></category>
		<category><![CDATA[increases its value]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[intuitively]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[little incremental value]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[Menchies]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[motivational posters]]></category>
		<category><![CDATA[no amenities]]></category>
		<category><![CDATA[No Soup For You]]></category>
		<category><![CDATA[ordering]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[potential strategy]]></category>
		<category><![CDATA[proactively]]></category>
		<category><![CDATA[problem]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[prolong]]></category>
		<category><![CDATA[redundant]]></category>
		<category><![CDATA[reverse and hostile brands]]></category>
		<category><![CDATA[revolutionary]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[select group]]></category>
		<category><![CDATA[self serve yogurt]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[shock to our senses]]></category>
		<category><![CDATA[solution]]></category>
		<category><![CDATA[Southwest Air]]></category>
		<category><![CDATA[spoof]]></category>
		<category><![CDATA[Strategic Planning services]]></category>
		<category><![CDATA[The Soup Nazi]]></category>
		<category><![CDATA[tradeoff]]></category>
		<category><![CDATA[understand]]></category>
		<category><![CDATA[United]]></category>
		<category><![CDATA[USB ports]]></category>
		<category><![CDATA[vice versa]]></category>
		<category><![CDATA[worth more]]></category>
		<category><![CDATA[yang]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[ying]]></category>
		<category><![CDATA[Youngme Moon]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=223</guid>
		<description><![CDATA[Amongst my favorite Seinfeld episodes was that of “The Soup Nazi”.  As you may remember the story line, The Soup Nazi banished Elaine from his soup kitchen with his announcement “No Soup for You!” While the Seinfeld clan’s attraction to the Soup Nazi may have been soup of extraordinary flavor, the episode offers marketers a [...]]]></description>
		<wfw:commentRss>http://optimizeinc.net/icblog/2010/06/15/no-soup-for-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Epic Changes in Distribution</title>
		<link>http://optimizeinc.net/icblog/2010/06/10/epic-changes-in-distribution/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/10/epic-changes-in-distribution/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 08:20:14 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[add value]]></category>
		<category><![CDATA[advent]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[automobiles]]></category>
		<category><![CDATA[Barnes and Noble]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[business problem solving]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[categories of products]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[dish]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[distribution channel]]></category>
		<category><![CDATA[distributor]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[electronic books]]></category>
		<category><![CDATA[electronic distribution channel]]></category>
		<category><![CDATA[golden rule]]></category>
		<category><![CDATA[grocer]]></category>
		<category><![CDATA[groceries]]></category>
		<category><![CDATA[gumption]]></category>
		<category><![CDATA[hog the profit]]></category>
		<category><![CDATA[in mass]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[internet applications]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[lock in its position]]></category>
		<category><![CDATA[lower pricing]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[middle man]]></category>
		<category><![CDATA[more efficiently]]></category>
		<category><![CDATA[most expensive]]></category>
		<category><![CDATA[other industries]]></category>
		<category><![CDATA[paid]]></category>
		<category><![CDATA[physical products]]></category>
		<category><![CDATA[popular book sellers]]></category>
		<category><![CDATA[popularity of book readers]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[proliferate]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[radical changes]]></category>
		<category><![CDATA[ramifications]]></category>
		<category><![CDATA[reliant]]></category>
		<category><![CDATA[royalties]]></category>
		<category><![CDATA[seismic shift]]></category>
		<category><![CDATA[self distribute]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[special handling]]></category>
		<category><![CDATA[streamed]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[think proactively]]></category>
		<category><![CDATA[traditionally]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[value of media]]></category>
		<category><![CDATA[volume and margin]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[Webvan]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=219</guid>
		<description><![CDATA[In a bold move this month, Amazon doubled royalties paid to authors for electronic books. Given the surging popularity of book readers and the release of the iPad, Amazon is attempting to lock in its position as the distributor of e-books. The segment tripled in volume in 2009.
As an author, what is of particular interest [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coach</title>
		<link>http://optimizeinc.net/icblog/2010/06/05/coach/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/05/coach/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 17:56:13 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[1910-2010]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[activity]]></category>
		<category><![CDATA[affect]]></category>
		<category><![CDATA[basketball player]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[better human being]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[capable of becoming]]></category>
		<category><![CDATA[careful]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[Coach]]></category>
		<category><![CDATA[Coach Wooden]]></category>
		<category><![CDATA[coaches]]></category>
		<category><![CDATA[commitment to quality]]></category>
		<category><![CDATA[complete awe]]></category>
		<category><![CDATA[conceit]]></category>
		<category><![CDATA[corporate board room]]></category>
		<category><![CDATA[correction]]></category>
		<category><![CDATA[country]]></category>
		<category><![CDATA[counts]]></category>
		<category><![CDATA[courage]]></category>
		<category><![CDATA[creating leaders]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[details]]></category>
		<category><![CDATA[discipline]]></category>
		<category><![CDATA[do it over]]></category>
		<category><![CDATA[do it right]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[essential]]></category>
		<category><![CDATA[extraordinary]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[faith]]></category>
		<category><![CDATA[fame]]></category>
		<category><![CDATA[fatal]]></category>
		<category><![CDATA[final]]></category>
		<category><![CDATA[finish]]></category>
		<category><![CDATA[freshman]]></category>
		<category><![CDATA[full court press]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[gentle]]></category>
		<category><![CDATA[give up]]></category>
		<category><![CDATA[God]]></category>
		<category><![CDATA[gracious]]></category>
		<category><![CDATA[grateful]]></category>
		<category><![CDATA[greatest coach of all time]]></category>
		<category><![CDATA[high school gym]]></category>
		<category><![CDATA[humble]]></category>
		<category><![CDATA[hurry]]></category>
		<category><![CDATA[idol]]></category>
		<category><![CDATA[important]]></category>
		<category><![CDATA[indelible mark]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[inspiring]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[John Wooden]]></category>
		<category><![CDATA[knowing]]></category>
		<category><![CDATA[larger than life]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[legendary]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[level of detail]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[lifelong learners]]></category>
		<category><![CDATA[main ingredient]]></category>
		<category><![CDATA[man]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[mediocrity]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[peace of mind]]></category>
		<category><![CDATA[players]]></category>
		<category><![CDATA[praise]]></category>
		<category><![CDATA[prayer]]></category>
		<category><![CDATA[Pyramid of Success]]></category>
		<category><![CDATA[quick]]></category>
		<category><![CDATA[rare people]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[resentment]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[Shakespeare]]></category>
		<category><![CDATA[someone]]></category>
		<category><![CDATA[stardom]]></category>
		<category><![CDATA[start]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[teachings]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[this was a man]]></category>
		<category><![CDATA[thoughtful]]></category>
		<category><![CDATA[undeniable]]></category>
		<category><![CDATA[unwavering]]></category>
		<category><![CDATA[Vin Scully]]></category>
		<category><![CDATA[vital]]></category>
		<category><![CDATA[weakness]]></category>
		<category><![CDATA[willing to serve others]]></category>
		<category><![CDATA[winning]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=216</guid>
		<description><![CDATA[I lost my idol on Friday night.
John Wooden was perhaps the only person I have ever met for which I was in complete awe. His teachings left an indelible mark on my life. John Wooden was one of those rare people who instantly made you want to be a better human being. He made us [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Privacy Dead?</title>
		<link>http://optimizeinc.net/icblog/2010/06/02/is-privacy-dead/</link>
		<comments>http://optimizeinc.net/icblog/2010/06/02/is-privacy-dead/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:14:36 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[50s]]></category>
		<category><![CDATA[ability to access]]></category>
		<category><![CDATA[acceptable]]></category>
		<category><![CDATA[actuate]]></category>
		<category><![CDATA[advent of email]]></category>
		<category><![CDATA[aerial view]]></category>
		<category><![CDATA[Americans]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[cognoscente]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[colleague]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[concerns]]></category>
		<category><![CDATA[constitution]]></category>
		<category><![CDATA[converging forces]]></category>
		<category><![CDATA[core values]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[crossroads]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[demanded]]></category>
		<category><![CDATA[disability insurance]]></category>
		<category><![CDATA[electronic medical records]]></category>
		<category><![CDATA[Elvis]]></category>
		<category><![CDATA[emailed]]></category>
		<category><![CDATA[emerging trends]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[expectation]]></category>
		<category><![CDATA[expectations]]></category>
		<category><![CDATA[explicitly protect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fingertips]]></category>
		<category><![CDATA[forest through the trees]]></category>
		<category><![CDATA[Fourth Amendment]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[gym]]></category>
		<category><![CDATA[home address]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[insurance coverage]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[internet security]]></category>
		<category><![CDATA[invasion of privacy]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life insurance]]></category>
		<category><![CDATA[mandated shift]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[medical history]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[neighbors]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[paradox]]></category>
		<category><![CDATA[pictures]]></category>
		<category><![CDATA[podiatrist]]></category>
		<category><![CDATA[poerful information]]></category>
		<category><![CDATA[powerful database]]></category>
		<category><![CDATA[precision]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[property]]></category>
		<category><![CDATA[protect]]></category>
		<category><![CDATA[protecting]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[scholars]]></category>
		<category><![CDATA[sexual preference]]></category>
		<category><![CDATA[skiing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[stamp collecting]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[vulgar]]></category>
		<category><![CDATA[Ward Clever]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=213</guid>
		<description><![CDATA[Last year some overzealous Google developers decided it would be OK if the company’s new social networking site (Google Buzz) would automatically select friends for their users based on who they emailed most. The release of “Buzz” created buzz of the worst kind, a backlash on internet security and privacy, which was the pregame for [...]]]></description>
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		<slash:comments>0</slash:comments>
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