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	<title>Intended Consequences &#187; blog</title>
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		<title>Is Social Networking in your sweet spot?</title>
		<link>http://optimizeinc.net/icblog/2010/03/03/is-social-networking-in-your-sweet-spot/</link>
		<comments>http://optimizeinc.net/icblog/2010/03/03/is-social-networking-in-your-sweet-spot/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 18:01:59 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
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		<description><![CDATA[I am often asked if organizations should include Facebook postings and other social media in their marketing plan. For those of you interested in a precise answer, here it goes: it depends.
Newspaper revenue has fallen off a cliff (down 40% by 2003) while magazines have not fared much better (down 20%). Television ad revenue is [...]]]></description>
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