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	<title>Intended Consequences &#187; Internet marketing</title>
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		<title>&#8220;I Can&#8217;t Get No&#8230;&#8221;</title>
		<link>http://optimizeinc.net/icblog/2010/04/28/i-cant-get-no/</link>
		<comments>http://optimizeinc.net/icblog/2010/04/28/i-cant-get-no/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 20:18:41 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[client satisfaction]]></category>
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		<category><![CDATA[customer feedback]]></category>
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		<category><![CDATA[perception audits]]></category>
		<category><![CDATA[relationship selling]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[survey tools]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[trip advisor]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[zagat]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=184</guid>
		<description><![CDATA[Yelp just scares the crap out of me.  For those of you who are unfamiliar, Yelp is a service where you can rate anything from the local bicycle shop to your CPA.  From Zagat to Trip Advisor, satisfaction ratings on the internet are in vogue. On eBay, potential buyers have three criteria, item, price, and [...]]]></description>
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		<title>Fad or Fashion?</title>
		<link>http://optimizeinc.net/icblog/2010/04/21/fad-or-fashion/</link>
		<comments>http://optimizeinc.net/icblog/2010/04/21/fad-or-fashion/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 19:42:53 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[acquisitions]]></category>
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		<category><![CDATA[change management]]></category>
		<category><![CDATA[client satisfaction]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[competitiveness]]></category>
		<category><![CDATA[converging factors]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[fad]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[organic food]]></category>
		<category><![CDATA[price volatility]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[suppliers]]></category>
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		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=181</guid>
		<description><![CDATA[Ten years ago organic foods represented 1.2% of foods sold in grocery stores. Organics were hot and going mainstream as soccer moms stuffed lunch boxes with the purist carrots and over-priced apple juice.  A decade later only 3.4% of grocery sales are organic, merely a blip on the radar. 
It is often difficult to predict if [...]]]></description>
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		<title>The Nature of Competition</title>
		<link>http://optimizeinc.net/icblog/2010/04/06/the-nature-of-competition/</link>
		<comments>http://optimizeinc.net/icblog/2010/04/06/the-nature-of-competition/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 21:11:14 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[market leadership]]></category>
		<category><![CDATA[market penetration]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research & development]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=177</guid>
		<description><![CDATA[The golfing world is bracing for the return of Tiger Woods at the Masters this week (in case you missed it, he had an unfortunate incident involving his wife and a golf club). Amongst the many looking on with interest will be Jennifer Brown, an economist with Northwestern University.
Ms. Brown has tracked and plotted every [...]]]></description>
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		<title>Is Social Networking in your sweet spot?</title>
		<link>http://optimizeinc.net/icblog/2010/03/03/is-social-networking-in-your-sweet-spot/</link>
		<comments>http://optimizeinc.net/icblog/2010/03/03/is-social-networking-in-your-sweet-spot/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 18:01:59 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[competitiveness]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[demograhics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[SEO optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=161</guid>
		<description><![CDATA[I am often asked if organizations should include Facebook postings and other social media in their marketing plan. For those of you interested in a precise answer, here it goes: it depends.
Newspaper revenue has fallen off a cliff (down 40% by 2003) while magazines have not fared much better (down 20%). Television ad revenue is [...]]]></description>
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		<title>Books, Low Prices and the Battle for the Internet</title>
		<link>http://optimizeinc.net/icblog/2009/10/19/books-low-prices-and-the-battle-for-the-internet/</link>
		<comments>http://optimizeinc.net/icblog/2009/10/19/books-low-prices-and-the-battle-for-the-internet/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:59:06 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[book sales]]></category>
		<category><![CDATA[category killer]]></category>
		<category><![CDATA[commoditization]]></category>
		<category><![CDATA[competitive marketplace]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[low cost leadership]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[price match]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=62</guid>
		<description><![CDATA[Part 1 of a two-part post
One of my fondest memories of the 90’s was my weekly trek to the local independent book store to sip espresso while previewing the latest business books (I had no life back then either).  With the emergence of Internet booksellers, independent book stores are on the verge of extinction.   
The book [...]]]></description>
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		<title>Be Very Afraid</title>
		<link>http://optimizeinc.net/icblog/2009/10/09/be-very-afraid/</link>
		<comments>http://optimizeinc.net/icblog/2009/10/09/be-very-afraid/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 16:28:43 +0000</pubDate>
		<dc:creator>Marc Emmer, President, Optimize Inc.</dc:creator>
				<category><![CDATA[Business Blog]]></category>
		<category><![CDATA[client satisfaction]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[continuous improveemnt]]></category>
		<category><![CDATA[customer perception]]></category>
		<category><![CDATA[customer satifaction ratings]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[healthgrade.com]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Intended Consequences]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marc Emmer]]></category>
		<category><![CDATA[online ratings]]></category>
		<category><![CDATA[product positioning]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[service level]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://optimizeinc.net/icblog/?p=52</guid>
		<description><![CDATA[We have all fallen victim to bad service in auto repair shops, retail stores, and restaurants. And then there are doctor’s offices, the land of inaccurate billing, mis-information, apathy and indifference. We consumers may end up with the last laugh, even before the particulars of healthcare reform unfold.
On the website, healthgrade.com, consumers have the opportunity [...]]]></description>
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