WHO WE ARE
Optimize is a strategic consulting firm specializing in business planning.
We were founded in Los Angeles in 2002.
As strategic consultants, our work is based on a simple principle–that management teams should be intentional and treat strategy as a cycle, and not an event. When they formalize goals, objectives, project plans and KPIs, they optimize business results
We take mid-market management teams through a highly collaborative business planning process, that reveals a clear roadmap for the future. The very process of building a plan can unify a management team.
As strategy experts, we have developed tools, and methods that enable a thoughtful planning exercise. While we provide strategy advice, our real value is providing structure, and facilitating a process in which our client’s can make informed decisions based on data.
Meet Marc Emmer
At the heart of strategy are difficult choices that management teams need to make about concentration risk, diversification, and how to ensure that a company’s value proposition continues to resonate in the marketplace. While companies know they must provide unique value, the quest for differentiation can prove to be elusive.
Our Content
The Strategy Page: 10 Invisible Rules Edition
Business leaders love frameworks because they suggest we can control outcomes. We can’t. But we can understand the forces that repeatedly shape them.
Here are ten laws of business that govern our decision making on a daily basis.
The Strategy Page: Rich Keep Getting Richer Edition
Among America’s most significant problems are imbalances in our wealth and demographics. Americans are getting older, leaving the workforce, and leaning on a Social Security system that functions like a Ponzi scheme.
The Strategy Page: Megatrend Edition
On the Strategy Page, we thoughtfully examine a range of business trends that inform our clients in the formation of strategy. In our annual trends series (see below), we focus on technology, economic, social, workforce, and political trends shaping our world.