WHO WE ARE
Optimize is a strategic consulting firm specializing in business planning.
We were founded in Los Angeles in 2002.
As strategic consultants, our work is based on a simple principle–that management teams should be intentional and treat strategy as a cycle, and not an event. When they formalize goals, objectives, project plans and KPIs, they optimize business results
We take mid-market management teams through a highly collaborative business planning process, that reveals a clear roadmap for the future. The very process of building a plan can unify a management team.
As strategy experts, we have developed tools, and methods that enable a thoughtful planning exercise. While we provide strategy advice, our real value is providing structure, and facilitating a process in which our client’s can make informed decisions based on data.
Meet Marc Emmer
At the heart of strategy are difficult choices that management teams need to make about concentration risk, diversification, and how to ensure that a company’s value proposition continues to resonate in the marketplace. While companies know they must provide unique value, the quest for differentiation can prove to be elusive.
Our Content
The Strategy Page: Making Money Edition
American corporations are having a moment. S&P 500 companies achieved 30% earnings growth in the third quarter, the third straight quarter of 25+% growth. On October 6th, the S&P 500 closed at a record above 7,800, its 28th all-time high of the year.
The Strategy Page: Free Market Edition
Don’t believe what you hear on the 6 o’clock news about the end of capitalism.
As responsible capitalists, we believe regulation has its place, and markets need guardrails. But leave markets with the latitude to adjust and they respond faster than any government possibly could.
The Strategy Page: Show Me the Money Edition
The AI narrative is changing before our very eyes. There is no longer a debate on whether it’s useful. In recent days, the focus has been on security, and AI threatening the human race. But there is another reality brewing. We are in a token war, and the implications for our economy are consequential.