Optimize Inc. is a growth consulting company based in Valencia, CA (a suburb of Los Angeles, just north of the San Fernando Valley). We help companies identify their sweet spot, determining what products and services to sell into what markets, and at what rate of growth. As one of the few Los Angeles firms specializing solely in strategic planning, we have crafted more than 300 strategic plans.

We also help companies build capabilities in the form of capacity, sales, marketing, human capital and technology. Specializing in strategy and strategic planning, we have been trusted advisors to senior managers for public companies, mid-market organizations, and non-profits. Our most frequently served industries include manufacturing, aerospace, consumer goods, food & beverage, and retail.

Our practices emphasize an approach in which our clients make informed decisions based on data, clarify their growth plan and value proposition, and agree on their strategic priorities. Our exponential growth is a reflection of our work with extraordinary clients, many of whom have emerged as leaders in their industries.

Mission Statement

We enable entrepreneurs’ pursuit of the American Dream.


Integrity – As trusted advisors, we will put our clients’ interests ahead of our own. We will honor a strict code of conduct regarding the confidentiality of client information. We do what we say we will do when we say we will do it.

Adaptability – We will adapt to meet the needs of our clients in a highly fluid and competitive environment.

Service – We are highly responsive and meet our deliverables on time.

Quality – We will work within our core competencies and will consistently deliver quality work product.

Relationships – We value our client relationships and will take ownership in their success.

 Marc Emmer is an author, speaker and consultant recognized as a thought leader throughout North America as an expert in strategic planning. The release of Marc’s book, Intended Consequences, was covered online by Forbes, CNBC and Fox Business. Before his consulting career, Marc spent over 20 years in the food business, in operations, marketing and business development.

Marc founded Optimize Inc., a California-based consulting firm in 2002. Optimize has an impressive client list that includes public companies such as CB Richard Ellis, Justice Stores (formerly Limited Too), Superior International and mid-market companies in a diverse range of industries including financial services, health care, technology and energy.

Marc has personally facilitated strategy sessions for over 135 companies. Marc has also served as an advisor to several serial entrepreneurs and currently serves as the Vice Chair on the Board of Directors for Account Control Technology Holdings, Inc. Marc is an accomplished speaker, having delivered over 225 key note speeches for organizations such as the Association for Corporate Growth, and speaks internationally for Vistage, the world’s largest CEO peer group organization. His strategy blog is received by over a thousand senior executives.

In 2015, he was nominated in his community of Santa Clarita for Man of the Year to recognize his non-profit service. Marc’s firm is active in its community, supporting The American Cancer Society, The Arthritis Foundation, The Boys and Girls Clubs of America, Soroptimist International, and many others. Marc has served on numerous committees and boards and is past President of the SCV School and Business Alliance and Single Mothers Outreach. In order to provide non-profit leadership, Marc completed the rigorous non-profit training offered by the Annenberg Foundation at USC (by invitation only).

Marc graduated from Loyola Marymount University’s business school and has also completed executive education management programs at Ohio State and Cornell where he earned a Certification in Financial Management. His alma mater awarded him the Entrepreneurial Excellence Award in 2003 and celebrated his achievements at the “Dinner with a Winner” event in 2011. Marc also received commendations from Los Angeles County Supervisor Michael Antonovich (twice), the California Legislature, the William S. Hart School District for Outstanding Business Partner, and the ACSA Golden Apple Award for his contributions to education.

Marc lives in Valencia, CA (a suburb of Los Angeles) with his wife of 26 years and two daughters.

Los Angeles-based Strategic Planning Facilitators

MAILING ADDRESS: 24307 Magic Mountain Parkway #368 Valencia, CA 91355

PHONE: 661.296.2568

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