What to spend on marketing in 2021: A story of a digital revolution
[vc_row][vc_column][vc_column_text]Originally published by Marc Emmer in the Vistage Research Center. As we turn the page on a year we would all like to forget, we look forward to more productive days ahead. In our annual evaluation of marketing trends, we turn to the...
10 Ways to Leverage Digital Transformation in 2021
https://www.inc.com/marc-emmer/10-ways-to-leverage-digital-transformation-in-2021.html#new_tabTo say the least, 2020 has been transformative, and that cuts much deeper than a new generation of people discovering Fleetwood Mac.
Economic trends facing business in 2021 and beyond
[vc_row][vc_column][vc_column_text]Editor’s note: This article is part of a series on external trends impacting small and midsize businesses. In Part 4, we study economic trends facing businesses in 2021 and beyond. Other 2021 trends Part 1: Ecological trends facing...
Technology trends facing business in 2021 and beyond
[vc_row][vc_column][vc_column_text]Editor’s Note: This article is part of a series on external trends. In Part 3, we study technology trends that will impact business in 2021 and beyond. Other 2021 trends Part 1: Ecological trends facing business in 2021 and...
Social trends facing business in 2021 and beyond
[vc_row][vc_column][vc_column_text]Editor’s Note: This article is part of a series on external trends impacting small and midsize businesses in 2021. In Part 2, we study social trends in business. Other 2021 trends Part 1: Ecological trends facing business in 2021 and...
Ecological trends facing business in 2021 and beyond
[vc_row][vc_column][vc_column_text]Editor’s Note: This article is part of a series on external trends impacting small and midsize businesses in 2021. In Part 1, we study ecological trends in business. Other 2021 trends Part 2: Social trends facing business in 2021 and...
9 key ways to gather and report useful KPIs
For CEOs leading their companies out of the pandemic, the truth can be found in key performance indicators (KPIs) — the metrics that track the pulse of a business.
The Future of Work in America
[vc_row][vc_column][vc_column_text] Foreword This white paper was co-authored by Marc Emmer, Anne Petrik and Joe Galvin. Change was always coming to the modern workplace. The events of 2020 just accelerated it. In March, shortly after COVID-19 was declared a global...
How to Run a Global Virtual Strategy Session
[vc_row][vc_column][vc_column_text]I have to admit, I was very unhappy at the beginning of the pandemic. Not because I was stuck at home watching cat videos on TikTok, but because I thought our strategy practice could go to hell. After all, I am paid to run meetings...


