As we head into 2025, small and medium-sized businesses (SMBs) face a clear choice: embrace AI or compete with it. While large-tech dominates the news, executives and knowledge workers grapple with an overwhelming array of AI-enabled tools.
But 2025 isn’t merely about keeping up—it’s about reimagining business models to harness AI’s potential and gain a competitive advantage.
This movement is probably why, according to Gartner, IT spending is projected to increase by 7.5 percent in 2024—in the form of an “AI tax.”
The Strategy Experts
Marc Emmer is President and Chief Strategist & Facilitator at Optimize Inc.
He is an author, speaker and consultant recognized as a thought leader throughout North America as an expert in strategic planning.
