Maximize impact with A/B testing. Drive innovation and enhance user experiences across industries with data-driven decision making.
strategy page real estate edition

If you buy a product online, every conceivable variable on the page is tested, including the images, order, pricing, description, and discounts. Today’s technology enables rapid A/B testing of these variables. But for some reason, B2B marketers resist testing their products. 


The convergence of AI, advanced analytics, digital offers, and a proliferation of choices align around more testing. A/B testing, or split testing, is a straightforward yet powerful method for comparing two versions to identify which performs better based on a predefined metric. This technique involves showing Version A to one audience segment and Version B to another, then analyzing the outcomes to determine the more effective option.

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The Strategy Experts

Marc Emmer is President and Chief Strategist & Facilitator at Optimize Inc.

He is an author, speaker and consultant recognized as a thought leader throughout North America as an expert in strategic planning.