by Marc Emmer | Oct 11, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text] As a strategy consultant, I have borne witness to an all-too-familiar tendency for slow-growth companies to try and buy their way into prosperity. History is riddled with failed acquisitions by companies who have lacked a cohesive...
by Marc Emmer | Sep 6, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]Buyers are lazy, and shrewd marketers capitalize on this by selling ancillary services at high margin to the customers they already have. Not only can you sell ancillary services at higher profit, but you create a stickier offer at a...
by Marc Emmer | Aug 5, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]Before I escaped, I was a member of the rat race. Long commutes, too many hours on airplanes, and not enough time with my family. I was like a hamster on a treadmill. Frustrated by the lack of balance, I broke out on my own and built...
by Marc Emmer | Jul 10, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]I live in Valencia, California, a sleepy suburb outside Los Angeles. When I moved here, the most controversial news included blowback about the length of cheerleaders’ uniforms. It’s not exactly a mecca for fashion and...
by Marc Emmer | Jun 28, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]In my strategy practice, I have worked with over 140 companies. If there is one thing I’ve learned, it’s that companies often frame their offers without true understanding of why customers buy. To successfully...
