by Marc Emmer | Aug 5, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]Before I escaped, I was a member of the rat race. Long commutes, too many hours on airplanes, and not enough time with my family. I was like a hamster on a treadmill. Frustrated by the lack of balance, I broke out on my own and built...
by Marc Emmer | Jul 10, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]I live in Valencia, California, a sleepy suburb outside Los Angeles. When I moved here, the most controversial news included blowback about the length of cheerleaders’ uniforms. It’s not exactly a mecca for fashion and...
by Marc Emmer | Jun 28, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]In my strategy practice, I have worked with over 140 companies. If there is one thing I’ve learned, it’s that companies often frame their offers without true understanding of why customers buy. To successfully...
by Marc Emmer | May 31, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]We are so impatient. God forbid our browsers take five seconds to load. We take technology for granted in part because a few revolutionary companies reset our expectations. Truly awe-inspiring technologies like going to the moon,...
by Marc Emmer | May 23, 2019 | Momentum Blog
[vc_row][vc_column][vc_column_text]According to Forrester, 93 percent of B2B (business-to-business) buyers say they “prefer buying online rather than from a salesperson.” Ugh. Today, the most successful salespeople are part technician, part tactician and...
