How to Protect Your Business from Coronavirus
[vc_row][vc_column][vc_column_text]Originally published in Vistage Research Center. Companies that prepare for circumstances they can predict are in the best position to react to events they can’t control. Business owners facing the threat of coronavirus (COVID-19)...
What To Spend on Marketing in 2020
[vc_row][vc_column][vc_column_text]Vistage member and speaker Marc Emmer provides an annual analysis of marketing investment and trends that inform marketers’ strategic decisions. A key source for this analysis is The CMO Survey, published biannually by Duke...
10 Business Impacts of the Coronavirus
[vc_row][vc_column][vc_column_text]In an age where news has become entertainment, few stories pass the acid test of sustaining a week-long news cycle. The coronavirus, considered less lethal than the bird flu or SARS, has captured our attention in part because of the...
Kobe Bryant’s Superpower
[vc_row][vc_column][vc_column_text]Kobe Bryant was the rarest of athletes. The man could fly. He could score at will. He could electrify a building of 19,000 fans. The man was larger than life. But even more remarkable than what Kobe did was how he did it. Kobe Bryant...
How Trader Joe’s Built an Iconic Brand Through Employee Engagement
[vc_row][vc_column][vc_column_text] Joe Coulombe started Trader Joe's out of a nondescript location in Pasadena, California, in 1958. Noting that more Americans were traveling and enjoying the good life, Coulombe created his stores with a tropical theme in a South...
4 Ways Big Companies Are Leveraging AI for Competitive Advantage
[vc_row][vc_column][vc_column_text] The last 20 years have brought about massive consolidation of market power in almost every industry. The numbers are staggering. According to Nobel Prize economist Joseph Stiglitz, three firms control: 89 percent market share in...
Ecological Trends Impacting Business in 2020 and Beyond
[vc_row][vc_column][vc_column_text]Editor’s note: This article is part of a series on external trends impacting small and medium size businesses in 2020. Other articles in this series: Technological trends Economic trends Social trends Political trends During the...
Social Trends Impacting Business in 2020 and Beyond
[vc_row][vc_column][vc_column_text]Editor’s note: This article is part of a series on external trends impacting small and medium size businesses in 2020. Other articles in this series: Technological trends Economic trends Ecological trends Political trends It’s been...
Political Trends Impacting Business in 2020 and Beyond
[vc_row][vc_column][vc_column_text]Editor’s note: This article is part of a series on external trends impacting small and medium size businesses in 2020. We have made every effort to present a balanced, non-partisan report of current events. This post is divided into...
