7 Buying Behaviors of Small Businesses
[vc_row][vc_column][vc_column_text]In my strategy practice, I have worked with over 140 companies. If there is one thing I've learned, it's that companies often frame their offers without true understanding of why customers buy. To successfully connect with business...
After Launching Google and Intel, This Tech Pioneer Shares His Secret to Success
[vc_row][vc_column][vc_column_text]We are so impatient. God forbid our browsers take five seconds to load. We take technology for granted in part because a few revolutionary companies reset our expectations. Truly awe-inspiring technologies like going to the moon,...
10 Steps to Becoming an Elite Salesperson
[vc_row][vc_column][vc_column_text]According to Forrester, 93 percent of B2B (business-to-business) buyers say they "prefer buying online rather than from a salesperson." Ugh. Today, the most successful salespeople are part technician, part tactician and part...
How to Ditch Your Email and Be More Productive
[vc_row][vc_column][vc_column_text]Let’s face it, many of us feel completely overwhelmed at work. It's estimated that the average professional person spends 20 percent of his or her time searching for information. Our inboxes are inundated with email, our desks are...
The 1 Trait That Made Bill Gates and Warren Buffett Rich
[vc_row][vc_column][vc_column_text]The documentary Becoming Warren Buffett is must-watch TV. It's the story of a man who pinched pennies his whole life only to amass a fortune of over $80 billion, most of which he has pledged to the Bill & Melinda Gates Foundation...
The Tried and True Formula for a Successful Product Launch
[vc_row][vc_column][vc_column_text]According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail. According to University of Toronto Professor Inez Blackburn, the failure rate of new...
Amazon’s 7 Strategies for World Domination
It wasn't long ago that Amazon was a sleepy little online book seller with aspirations to rule the universe. According to CB Insights, the company now represents four percent of all retail and 44 percent of ecommerce. Since its IPO in 1997, the stock is up a modest...
7 Lessons Learned from the New England Patriots
My wife is from New England, and it seems like half the people I know love the New England Patriots. The rest are tired of watching them win. Familiarity breeds contempt. Since his arrival, Coach Bill Belichick's winning percentage is a staggering 74 percent--the...
The 7-Step Formula For Successfully Moving Your Business to Ecommerce
As one of Ernest Hemingway's characters once said, businesses go bankrupt two ways: "Gradually, then suddenly." Sounds like the swath of businesses that are not converting from brick-and-mortar to ecommerce. Those who haven't already better move fast. According to...

