Use Pricing Strategy to Improve Your Bottom Line
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] There was a time when pricing was almost a consequence of other decisions made by a company. Companies used to figure out their cost and tack on a few...
Social Proof Is the New Currency
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] It used to be that customers wanted to hear from you; today they want to read about you online. With the advent of smartphones, social conversations have become...
Going Virtual
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]I started my business in 2002, because launching a consulting firm in the throes of a recession seemed like a good idea at the time. Like many startups, we...
How Companies are Using AI for Competitive Advantage
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]It is a remarkable time to be an entrepreneur. Anyone with a great idea, some inspiration and a few hundred dollars can start a business. There may never be a...
Entrepreneurs Can Still Make 2018 The Best Year Ever
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]It is a remarkable time to be an entrepreneur. Anyone with a great idea, some inspiration and a few hundred dollars can start a business. There may never be a...
The New Rules of Competition
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]Unless you've been hiding under a rock, you know that Facebook CEO Mark Zuckerberg testified before Congress in April. Reflecting the tenor of his testimony, a...
How Gamifying Your Business Can Improve your Bottom Line
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]I have been coaching entrepreneurs for 16 years. I've seen them agonize about making payroll, firing poor performers and customers who don't pay on time. I have...
The Three Stages of Innovation
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]Tesla launched its Roadster in 2008. While a radical entry into the electric car market, it received only mediocre acceptance. Over time a truly unique business...
Is It Time to Throw Out the HR Playbook?
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text]In my speaking engagements around North America, I talk to hundreds of executives every year who gripe about their inability to attract and retain talent. As the...
