Financial Services Case Study

Business Problem

Our client, Kravitz, faced commoditization in a highly fractured industry. As a third-party administrator of retirement plans, industry fundamentals put pressure on pricing and profitability. After 30 years, the firm was undergoing a generational change of control.

The Solution

Optimize was engaged to help the company grow. We leveraged strategic planning as a process to drive innovation, and to focus the management team on what matters most.

Optimize Activities

  • Professionally facilitated seven strategic planning cycles over seven years
  • Conducted a customer advisory board to identify industry trends
  • Launched organizational surveys to gather manager input
  • Surveyed our client’s customers to improve the firm’s value proposition
  • Developed strategic planning documents, vision maps and action plans
  • Worked with the Board of Directors for a smooth ownership transition


During the strategic planning process, the company:

  • Focused on a market niche, becoming the market leader within eight years
  • Developed a passive income stream that dramatically increased profit
  • Established vertical integration to include TPA, wealth management and other services
  • Launched a disruptive portal technology to sell the firm’s services
  • Positioned their company as the subject matter expert in their field
  • Deployed a “virtual office”, eliminating half of its office space
  • Increased revenue per employee by more than 40%
  • The company was sold to a large public insurance company for a premium

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