We are entering a new era of executive management. Travis Kalanick’s quick exit from Uber was just the latest in a litany of high-profile ousters of founders such as Jerry Yang (Yahoo) and Jack Dorsey (Twitter). Some of tech’s most prominent stars have been booted for bad behavior, and others for corporate performance. But Kalanick’s fall from grace is of the Tiger Woods variety, given that Uber is the most valuable venture-backed company in the world (worth $68 billion).

There was a time when companies were a black box. Owners didn’t share financial statements, business strategies were kept close to the vest, and employees just kept their noses to the grindstone. We were taught to mind our own business. Today, customers are conducting audits of suppliers and asking to see their financial statements. They scorecard their suppliers and share the results with the competition. Social media has opened the kimono, and if executives behave badly, it shows up on Glassdoor the next day. Transparency has become fashionable.

The technology sector, particularly Silicon Valley, is setting the bar for employer brands. Alternative work environments are not some fad, but an undeniable employment trend. The prominence of communal work spaces and collaboration tools promotes an environment where everyone’s work is exposed. We have gone from black box to glass box.

There are some managers who just don’t buy in to purpose-driven mission statements, values, and anything that feels like fluff to them. I wish them luck hiring Millennials; they are going to need it. It’s easy for workers to sniff out employers who do not honor their employees through their values, behaviors and work environment.

Workers want to be part of something bigger than themselves, and that requires transparency on the part of employers. Those companies who lead with vision, share their results and proactively connect their employees to the organization will have a competitive advantage over those who do not.

Those who promote a diverse work environment will have more diverse thinking than those who hire people who only look like themselves. And everyone is going to know it.

Culture isn’t just something HR does. It is not a chic trend you adopt because you read about it in Fast Company; it’s the currency of a digital world. If you don’t hold your managers accountable for their behavior, you’d better get on board if you want to sustain a successful business. Embrace transparency, before your glass box is shattered into pieces.


[i] Kalanick Joins List of Ousted Founders, The Wall Street Journal

[ii] Uber’s Backers Force Out Leader, The Wall Street Journal

[iii] Travis Kalanick, Radical Transparency, and the Rise of Glass Box Brands by David Matten No Co Shift