I Emailed Jeff Bezos and Actually Got a Response: A Lesson in Customer Service
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] Having heard that Jeff Bezos skims his personal email daily for customer complaints, I thought, why not drop Jeffrey a line? Annoyed by random charges in my...
5 Difficult Decisions Every Entrepreneur Needs to Make At Launch
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] It was an experience I will never forget. Right before the dot-com bubble, I had an opportunity to visit Webvan, a sweetheart of Silicon Valley at the time....
This One Trait Will Make You A Better Leader
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] The Presidential Medal of Freedom is the highest honor that can be bestowed on an American citizen. In November 2016, legendary Los Angeles Dodgers announcer Vin...
Use Trust to Separate From the Pack
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] On the heels of Russian meddling in the U.S. election, distrust in government, sexual harassment charges and other corporate malfeasance, our institutions have...
Managing Your Company’s Social Currency
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] I once watched an episode of Black Mirror in which every person was rated for each social situation, such as their interactions at a party or how they went about...
How Companies Are Using Artificial Intelligence in 2018
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] Alexa and Siri are going at it like two teenage sisters fighting over jeans in their sister's closet. Artificial intelligence (AI) is the next frontier in the...
Are You Following Strategy or Blind Ambition?
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] It seems as though the likes of Richard Branson and Elon Musk are driven by blind ambition. Is there no limit to what they will do? Send a Roadster into space;...
Use Pricing Strategy to Improve Your Bottom Line
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] There was a time when pricing was almost a consequence of other decisions made by a company. Companies used to figure out their cost and tack on a few...
Social Proof Is the New Currency
[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0"][vc_column][vc_column_text] It used to be that customers wanted to hear from you; today they want to read about you online. With the advent of smartphones, social conversations have become...

