Why Mid-Market Companies Should Use Dynamic Pricing
Last February, in a debacle that will be taught in business schools for years, Wendy’s announced that it would be moving toward dynamic pricing.
Strategy Page: Big Changes at Optimize Edition
We’re excited to announce the launch of MarketTrends AI—our next-generation market intelligence platform designed to bring clarity and speed to decision-making.
Strategy Page: Tariff Edition
While Trump’s trade policy has ignited a firestorm, we view “reciprocal tariffs” as an expensive distraction.
Strategy Page: Uncertainty Edition
One person we draw inspiration from is jazz great Wynton Marsalis. After his dad had died of covid, he appeared on 60 Minutes to talk about the principles of improvisation. He said that in times of chaos, we need to be more deliberate. In other words, we earn the right to be agile through our preparation.
Mergers and acquisitions trends for 2025 and beyond
It’s been the best of times and worst of times for mergers and acquisitions. As volume and valuations rose in Q4 of 2024, it was expected that the New Year would bring a resurgent M&A market.
Strategy Page: What’s Next for Real Estate Edition
The wildfires that devastated Southern California in January exposed a larger gap in our economy–shifting fundamentals in the broader insurance market.
Strategy Page: Recession Fears Edition
The forecast for Q1 is dropping like a rock, raising eyebrows about the possibility of an economic downturn. But before we all start panic-buying gold bars and canned beans, let’s remember—one negative month does not make a recession.
Strategy Page: Government Wrecking Ball Edition
Donald Trump has acted swiftly to execute his agenda. He’s used executive orders as a wrecking ball to demolish essential government functions, often without concrete alternative measures.
Strategy Page: AI Arms Race Edition
Markets moved violently on January 27th following the news that China upstart DeepSeek, a large language model, was “trained” for only $6 million. Sure, and the Dodgers aren’t signing free agents.



















