Wendy’s announcement that it would “test” dynamic pricing drew immediate fire from critics who viewed it as a money-grab. Some members of the business press described it as “Uber-like” surge pricing.

The Elon Musk biography, aptly named Elon Musk, is a must-read for every serious businessperson. At 615 pages it is a beast of a bio, but also a page-turner.

We are pleased to announce significant changes within our firm. Optimize is repositioning, armed with a new focus, brand, and website.

We tend to use the word "scalability" freely, as though it applies equally to all businesses. Yet, as companies move through the growth cycle, their approach to scalability changes.

When Donald Trump was elected, we wondered aloud whether tariffs would become the long-term trade policy of the United States.

The dynamics of the cost of money have been a source of much confusion. The Federal Reserve sets ranges.

In the fourth installment of an annual 4-part series on trends that will impact small- and mid-size businesses, we study social trends for 2024.

This is the second installment of an annual 4-part series on trends that will impact small and midsize businesses.

This is the first of an annual 4-part series on the trends that will impact businesses. Here, we study ecological trends for 2024.