Marketers: You Need to Use AI to Hyper-Specialize. Here’s How
Innovative marketers that specialize by segment, channel, and moment will win. The rest will get lost in the noise.
Marketing in 2025: AI, uncertainty and the hidden cost of standing still
Enabled by technology, marketers can deliver the right message to the right prospect at the right time based on their unique characteristics. Marketing can influence enterprise value, unlike ever before.
Strategy Page: Mid-Year Playbook Edition
We’ll admit it—some of us have been slow to fully grasp the contours of Trump’s economic policy decisions. But by now the playbook is clear: deregulation, friction with the judiciary, and policy decisions that sometimes seem aimed more at headlines than viable solutions.
Strategy Page: Middle East Edition
We’ll admit it—some of us have been slow to fully grasp the contours of Trump’s economic policy decisions. But by now the playbook is clear: deregulation, friction with the judiciary, and policy decisions that sometimes seem aimed more at headlines than viable solutions.
Strategy Page: Customers Are Acting Weird Edition
We’ll admit it—some of us have been slow to fully grasp the contours of Trump’s economic policy decisions. But by now the playbook is clear: deregulation, friction with the judiciary, and policy decisions that sometimes seem aimed more at headlines than viable solutions.
How business owners will adapt to AI
Business owners are actively seeking AI solutions that will transform their organizations forever, are easy to implement and free. Our expectations may be a wee bit unrealistic.
Why Mid-Market Companies Should Use Dynamic Pricing
Last February, in a debacle that will be taught in business schools for years, Wendy’s announced that it would be moving toward dynamic pricing.
Strategy Page: Big Changes at Optimize Edition
We’re excited to announce the launch of MarketTrends AI—our next-generation market intelligence platform designed to bring clarity and speed to decision-making.
Strategy Page: Tariff Edition
While Trump’s trade policy has ignited a firestorm, we view “reciprocal tariffs” as an expensive distraction.
