We are pleased to announce significant changes within our firm. Optimize is repositioning, armed with a new focus, brand, and website.

When Donald Trump was elected, we wondered aloud whether tariffs would become the long-term trade policy of the United States.

Change was always coming to modern workplace. The events of 2020 is just accerlated it.

Many entrepreneurial companies face challenges in calculating their true cost of doing business. The ability to overcome these challenges can create a significant competitive advantage. We live in an age of nickels and dimes. Customers split hairs over price, and make purchasing decisions based on marginal differences in the way their providers deliver products and services. […]

Much has been written about “Agile” and its adoption as a new management system. Like so many other trends, this method was born in Silicon Valley as “Agile development”, a method for adapting more quickly to changing conditions and making adjustments on the fly. Agile has been identified as something of a magic bullet- enabling […]

[vc_row row_height_percent=””0″” overlay_alpha=””50″” gutter_size=””3″” shift_y=””0″”][vc_column][vc_column_text]The World at 100% Utilizationwatch full Colossal film It is simple math. Airbnb’s enterprise value is about $20 billion, roughly twice that of Hyatt. Even though they don’t own any hotels, they are the world’s largest provider of accommodations. Businesses of all sorts can learn a key lesson from the “sharing […]

I am somewhere between amused, disgusted and confused. Since the passing of the Sherman Anti-Trust Act in 1890, the U.S. government has been stepping in to ensure markets are fair and free of anti-competitive practices. Through the dot-com era and the wave of consolidation that followed, the Justice Department (DOJ) has been highly selective in […]

It is really hard to get excited about the current economic climate. While it is technically in a period of recovery, it is the most sluggish recovery in modern times. U.S. GNP growth sputtered along at a clip of +1.2% in the second quarter[i]. Ho hum. Our future prospects are about as clear the drinking […]

It sounds like a script from a bad Tom Cruise movie. Eventually the dangerous machines become capable of limitless artificial intelligence and take over the world, only to be outsmarted by some heroic member of the human race. At this point in their evolution, robots have crossed a threshold. To date, robots have been used […]